About Us


Sinead Norenius, Founder

Sinead Norenius

As a 16-year skin care industry veteran and licensed aesthetician, Sinead Norenius has been at the helm of the beauty and fashion industry’s trends and newest developments. Sinead is a celebrity spray tan artist and educator who spends the majority of her time directly educating consumers. Because of those interactions, Sinead saw there was a missing link between the availability of product education in the sun care market and the end consumer.

Sinead started blogging as the Self-Tanning Queen to help reach more people. Because of her blog, she knew there had to be a better way for consumers to interact with a brand. Her mission was to allow consumers to have a voice in a product, the messaging, the packaging and even the website. Thus, she founded Beautisol.

Sinead is also a contributor on Stylecaster.com, a leading platform that creates and curates the best content from across women's lifestyle and has been featured in various magazines and TV segments. Because Sinead has so much time, she is also the founder of Couture Glow a luxury spray tanning boutique in San Francisco, CA!

Tonia Korakis, Founder

Tonia Korakis

Tonia is Co-Founder of iFabbo and the Editor-in-Chief of Pink-Layers.com.

Tonia has more than 10 years experience as a Communications Professional. Prior to co-founding iFabbo, Tonia served as Public Relations executive at several PR agencies in California, assisting clients both large and small with nationwide campaigns in various industries, including beauty, food, software, hardware and consumer electronics. Before her work in the PR industry, she worked for Google News. Tonia began her career as a TV news producer for NBC and CBS affiliate stations in Fresno, California.

Tonia holds a MA in International Relations from California State University of Fresno, and a BA in Mass Communications and Journalism.

Tonia splits her time between California and Europe, so she always has interesting travel stories to tell. She’s especially excited about in-flight Internet access so she can read her favorite fashion and beauty blogs while traveling.


Executive Members

Jen Matthews, Executive Member

Jen Mathews - Los Angeles

Jen is a beauty product junkie and the Editor-in-Chief/founder of My Beauty Bunny, a cruelty-free beauty blog for stylish ladies and gents who know that they can look fierce without buying products that have been tested on animals.

Jen Mathews is a marketing and social media professional who spends way too much time on Twitter, Facebook and LinkedIn.

When Jen is not online, you might find her practicing yoga, searching for treasures at flea markets, spending too much money at salons, and speaking to squirrels (she is fluent in Squirrel).

Ido Kadman, Executive Member

Ido Kadman - New York

Ido Kadman is a brand strategy and marketing communications specialist with more than 15 years of experience in public relations, advertising, social media, and special events. He consults companies on how to grow their businesses and focuses on the the beauty, luxury goods, travel & hospitality, and entertainment industries

Britt Hackmann & Gretchen Hackmann, Executive Members

Britt Hackmann & Gretchen Hackmann - San Diego

The power couple are sisters and co-partners of Nubry, an online fashion and style blogazine showcasing how to wear fashion trends. Nubry develops and executes digital marketing strategy for fashion and lifestyle brands and been recognized in Fashionably Marketing, Boston Common Magazine, Stuff Boston, and The Examiner


Gretchen has been in the fashion and tech industry for many years understanding how fashion meets business and how fashion brands can connect with consumers. She contributes to Shoptopia, Fidoo, Stylitics, WWDMAGIC and Pose. She has a BS in Business Administration from Babson College.

Britt is also on the Retail Analytics Research Council with the International Institute for Analytics. Her expertise is in retailing, marketing strategy, and online community management. Formerly Britt was the lead content and strategy contributor for the world's leading Retailing Management and Marketing (US's 3rd market leader) publications. She has worked with various retailers including Macy's, Kroger, DSW, Staples, CVS, BJs Wholesale Club, HSN, Ann Taylor, and TJX in research on their game changing strategies. She has published white-papers in customer centric marketing including a forthcoming Harvard Business Review. She has an MBA from Babson College's Olin Graduate School and a BS in Business Administration from Babson College.

Christina Butcher, Executive Member

Abisola Omole - London

Abisola or Abimarvel as she is referred to by the majority of her readers is a 20 year old creative type. Loving all things that have to do with fashion, photography and music, she launched the I Am Abimarvel blog back in 2008. Since then she has been nominated for numerous blog and twitter awards by the likes of Marie Claire and Handbag.com, travelled all over the world working with a range of great clients & tourism boards and worked at some of the best companies including Conde Nast & Eden Cancan, all whilst studying a BA Public Relations degree at The University of The Arts London.

Always having always being a lover of social media, she has now expanded her work from her blog to now doing projects with brands such as The Outnet, Sick Girl, HouseTrip, Penhaligons & Schuh, as well being a regular fashion week reporter for Microsoft MSN.

Recently she launched a new initiative called The Apartment, a pop up place where bloggers can go and get work done during busy times in the year. The Apartment launches at London Fashion Week spring/summer 2013 from September 14-18.

Christina Butcher, Executive Member

Christina Butcher - Sydney

Christina Butcher started blogging as a side project and has now created a full-time business as editor of Hair Romance. She is the hair behind Hair Romance, a beauty website that?s all about loving your best accessory, your hair.

Hair Romance has grown quickly, with over 3.5 million pageviews in 2011, and has been featured on many sites including Vogue.com.au and NaturallyCurly.com. Hair Romance receives over 100,000 unique visitors a month and reaches a global audience of women who love their hair.

Christina has published a successful e-book based on her 30 Hairstyles in 30 Days challenge. She has spoken at conferences about the business of blogging and how to use Pinterest to grow your audience.


Ursula Herrick, Advisor

Chris Raniere - Executive of Imfuna and Founder of Beautisol

Chris is a true entrepreneur and is passionate about online marketing and how to approach customers in the most interactive and integrated way. With over 20 years of executive management, operational and business development experience, he has founded or co-founded a string of successful companies and been a pioneer in the online marketing industry.

Prior to co-founding Beautisol, Chris founded Revcube, an automated online marketing optimization platform for direct response advertisers. As President and CEO he successfully raised over $17MM in funding from major venture capital firms including Vantage Point Venture Partners and Transcosmos. Before Revcube, Chris co-founded and served as COO for Fathom Online, the first paid search only marketing agency. The company grew from 2 co-founders in 2002 to 42 employees with offices in both San Francisco and New York and over $20MM in revenue. Prior to Fathom, he co-founded and served as VP of Business Development for GlobalStreams, a video streaming software company.

As a VP at Ask Jeeves, Inc., Chris launched the Text Ad Network which utilized an open market concept for online advertising purchase within keyword markets. As part of the executive management team at his original start-up, Cybernautics, Chris was integral in the sale of the organization to USWeb. Educated at Vanderbilt University and the London School of Economics, Chris holds degrees in both Engineering and Economics. Chris loves to live life on the edge and actively! When his is not summiting a mountain he can be found kite surfing in Mexico.

Ursula Herrick, Advisor

Ursula Herrick - Founder and CEO of Herrick Media

In her 18 years at Intel Corporation, Ursula directed the media relation and communications that help Intel, a very techie company, become the fifth largest consumer brand not only in the U.S. but internationally. As Director of Worldwide Press Relations, she directed media relations for its computer chips to make the Intel Inside logo a symbol for quality. In her Director of Corporate Marketing role, Ursula managed Intel’s marketing communications, Internet marketing, trade shows, and events. As Senior Vice President at a Silicon Valley PR agency, she managed PR for a variety of tech and consumer companies.

Now she heads up Herrick Media where she advises clients how best to tell their story to traditional reporters, bloggers and across various social media vehicles. Ursula has a B.A. degree in Public Relations from San Jose State University.

When not working with her clients, she is either checking out artist studios looking for art for her bare walls or snowshoeing in fresh powder.



Brian Igel, Advisor

Brian Igel - Founder of Bellizio & Igel, PLLC

Prior to Bellizio & Igel, PLLC, Brian was an associate in the New York office of Greenberg Traurig, LLP, one of the largest and most prestigious law firms in the world. Brian has counseled his clients on a variety of complex transactions across multiple industries and practice areas including real estate, corporate, entertainment, intellectual property, and labor and employment law.  Brian is also an experienced entrepreneur, having co-founded Boy Meets Girl, a multi-million dollar women’s contemporary clothing line, in 2002. It is this business orientation and entrepreneurial spirit that colors Brian’s law practice.

Daniel Bellizio, Advisor

Daniel Bellizio - Founder of Bellizio & Igel, PLLC

Prior to Bellizio & Igel, PLLC, Daniel served as general counsel to the Oved Apparel Group, a premier fashion holding company with an array of men's and children's labels in its portfolio.  In addition to his vast fashion industry experience, Daniel counsels clients in the photography, publishing, theater, music and film industries.  Daniel's experience in both an in-house and law firm setting enables him to provide his clients with the best and most practical advice from both a business and a legal standpoint.