iFabbo Joins Sway Group

By August 2, 2016Uncategorized
Sway Group Acquires Fashion & Beauty Influencer Network iFabbo

We are thrilled to announce that iFabbo is the latest to join the Sway Group of companies!

Since being founded in 2011, Sway Group has evolved substantially. After acquiring the SITS Girls influencer community in 2014, the Massive Sway influencer network was established, which has since doubled in size. Sway Group has achieved year-over-year growth, all without outside funding, earning recognition on Inc.’s list of the 10 Fastest Growing Women-Led Companies in San Francisco, as well as its 500 list of America’s Fastest-Growing Private Companies.

Acquiring iFabbo gives Sway Group the opportunity to further expand our influencer network and develop more relationships with beauty and fashion brands.

iFabbo Background

iFabbo was founded by Sinead Norenius-Raniere in 2012 and is headquartered in San Francisco. Here are some stats about our influencer network:

  • iFabbo’s network consists of around 3,000 influencers
  • It includes an estimated 75% of the top beauty bloggers
  • The influencer base is primarily millennials
  • Around 60% of the influencers focus on beauty topics
  • Around 40% of the influencers concentrate on fashion and lifestyle topics
  • The network has a presence in the U.K. and Australia in addition to the U.S.

The network specializes in product seeding and, similar to Sway Group, focuses on matching up the right influencers with the right products and brands. iFabbo has worked with a number of top beauty and fashion brands, including Dermalogica, Dr. Brandt, T3 and Becca Cosmetics.

“I wanted to find a home for iFabbo with a core focus on the influencer space. We can expand our network and really build the community with the education and support of the Sway Group." - Sinead Norenius-Raniere, Founder, iFabbo

The Future for Sway Group

By continuing to grow our influencer network and adding some of the best beauty bloggers and fashion influencers, we further strengthen our current services and will build upon our client base in the beauty and fashion verticals. Sway Group has worked with several brands and retailers in these areas (including Ulta Beauty, Dove, John Frieda, and CVS), and we look forward to managing even more fashion and beauty focused influencer campaigns. In addition, we are excited to have Sinead continue to guide iFabbo and lend Sway Group her expertise as an advisor.

“Sinead and iFabbo are also just so well-connected in the beauty and fashion worlds, so we are super excited to add that to extend what we do and build our client base.” - Danielle Wiley, CEO, Sway Group

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